WE HELP BRANDS DOMINATE NEW PLATFORMS
In one of the first major branded campaigns to be run on TikTok, SEEN concepted and executed a campaign to leverage the growing interest in press-on nails to the Gen Z audience.
Aligning with a range of highly-engaged TikTok influencers to create high-performing content infused with product education, the campaign debuted SinfulColors first-ever press-on manicure collection, CLAWS, showcasing a new approach to style and application in the nail category with content that drove overall brand awareness and push to purchase.
As a result, the campaign product became a best-seller on Walmart.com.