POWERMATTE LIPSTICK LAUNCH EVENT
To launch new Powermatte Lipstick we took over VR destination Otherworld to host a content-creation focussed experience for Influencers, Makeup Artists and VIPs.
The space was transformed into multiple content creation ‘sets’ for campaign-inspired social sharing, themed product display and showcase of campaign creative.
The innovative and never-before-used space created curiosity and interest with our audience and the content creation spots ensured the event generated social reach from influencers’ channels.
