WE SET THE GLOBAL BEAUTY NEWS AGENDA
The brief: to launch a very different ‘celebrity’ make-up brand in which the key message was not the celebrity herself but rather the brand’s purpose and point of view. SEEN launched the brand in UK, Ireland and the Nordics with an exciting, unconventional and consumer-first engagement strategy, resulting in Fenty Beauty pioneering the conversation around diversity in cosmetics.
A multi-tiered campaign drove nationwide retailer queues, brought a new and engaged consumer into
Harvey Nichols and led to repeated product sell-through.
