For the launch of Almay’s game-changing, first-to-market Biodegradable Makeup Remover Towelettes we transported guests from the bustling city to a serene, sustainable rooftop urban farm, Brooklyn Grange. The lush environment immersed attendees in the farm-to-table ingredients and served as hub for education and content. SEEN leveraged relationships with top press and influencers to secure a group of 75+ curated, engaged guests whom all were compelled to socially share.