WE GET CONSUMERS QUEUING ROUND THE PHYSICAL AND DIGITAL BLOCK
For the biggest beauty launch of the year, SEEN established Milk Makeup in the UK by creating a new influencer community reflective of the brand’s DNA, galvanising the UK consumer to sign up with the exclusive retail partner and driving the biggest waiting list for a brand launch to date.
SEEN’s influencer marketing specialists used both data-driven metrics, analytical techniques and human insight, resulting in the creation of the UK ‘Milk Fam’.
During the week of launch, a series of daily activations were also held in collaboration with multiple diverse platforms and key opinion leaders, which resulted in an unprecedented queue around the block for the 3-day consumer launch at the SEEN-created must-visit UK pop-up store.
SEEN partnered to take the Milk DNA to european destinations to drive extended hype for this game-changing brand.
