SEEN joined forces with iconic perfume house, The House of Creed, and luxury retailer, Neiman Marcus to host an intimate cocktail and dinner at Verōnika in New York City, in celebration of the brand’s new fragrance, Queen of Silk.
The glamourous NYFW affair began with a cocktail hour for guests to enjoy custom sips and a spritz of the new scent, followed by a cozy seated dinner serving Verōnika’s signature European classics with a twist.
SEEN secured and oversaw all 75+ event attendees, from VIPs, to macro-influencers, to gold-tier beauty media. SEEN tapped our deep industry-leading relationships to contract and secure VIP guests including actor, Tommy Dorfman, singer Justine Skye, supermodel Martha Hunt, actor Kelly Rutherford and legendary supermodel Helena Christensen.
Following the event, SEEN secured best-in-class party coverage, with press placements in key titles including ELLE, NY Mag The Cut and Nylon, garnering a total of 170M+ media impressions.