FENTY BEAUTY HELLA THICC UK LAUNCH EVENT

BEST IN CLASS EVENT GUESTLISTS

To launch Fenty Beauty’s latest innovation, Hella Thicc Volumising Mascara, SEEN was briefed by the brand to secure and manage a beauty guestlist of the hottest and most supportive influencer talent, for Fenty Beauty’s biggest launch of the year.

SEEN secured a guest list of +200 of the UK’s most influential social creators, including Helin Doski, Zak Health, Thuy Le, Ash Holme, Danielle Peazer and Claudia Fogarty, resulting in mass social coverage on the night, and a total social reach of 124M. Results also included: 603 social posts, 156 grid IG posts, 1.85M video views, 431K Engagement, 19.7M Impressions.