WE KNOW HOW TO CREATE CULT STATUS
WE MADE BYOMA SELL OUT (TWICE)!
Byoma partnered with SEEN ahead of launch, to shape a clear brand message that brought a fresh perspective to the booming skin barrier conversation – Boosted Barrier, Better Skin.
This perspective lived across the communications plan, informing widespread editorial stories and social buzz, driving sell out success for the brand twice during launch week with exclusive UK retailer Cult Beauty.
SEEN hosted a virtual ‘byology’ experience for press and influencers with brand founder Marc Elrick to pre-seed the launch, alongside a hyper targeted large scale seeding programme matching recipients to the products for their skin concerns.
In total. the launch campaign generated 58 press features in 4 weeks, including 14 standalone features, and 253 social mentions across Instagram, TikTok & YouTube with a reach of + 27M.
