V-SEEN live and breathe the industry like the influencers we work with. Our strategic approach and our innate understanding of your consumer is a natural one because we embody the very same values. Our knowledge of health and wellness spans from mass to niche companies, from green juice and activewear to meditation and mindfulness, meaning we are perfectly placed to create cut-through in a cluttered space.
HOW WE DID IT
Generated buzz and talkability around the launch creating the new biggest trend in UK fitness. A unique influencer and celebrity seeding strategy supported KOBOX trainers via social media and influencer campaigns during the 7 day Fight Club launch event.
Built the profile of founder Shane Collins as a fitness and boxing guru through storytelling features that brought the brand to life.
Exceeded all expectations of awareness and participation metrics.
Total PR and influencer reach of 11 million.
Over 15,000 people boxed with KOBOX in their first year.
Second site opening in Jan with Global expansion in 2017.
Valued as part of team KOBOX and continue to provide plans and support to future brand development.
HOW WE DID IT
Created a step change in consumer attitudes to supplements with a forward-thinking approach, positioning Beauty Beneath as the ‘future of beauty’.
Revealed the beauty regime of 2026 to media and consumers via a bespoke VR immersion, report with the Future Lab, futuristic beauty shoot and celebrity facialist ambassador.
The weekend following the launch, Beauty Beneath was not only the best selling supplement, it outsold any serum or cream on boots.com.
The following weekend, standout coverage in The Times resulted in a further 100% increase in sales.
Most recently, a full page piece of coverage in Sunday Times Style resulted in the brands best ever sales.