At SOCIAL SEEN we are always on. We know exactly when to engage our consumer at every point of her day and we provide audience insights and campaign strategy to create original, engaging content. We generate opportunities to maximise social reach and brand interaction with tangible results. Our relationships and knowledge of the beauty and wellness social world and its key influencers allow us to have an insight like no other, which leads to organic content that has real purpose. We understand who the digital influencer is today, because we are your influencer.
How We Did It
We collaborated with 5 high-reaching influencers and celebrity influencer Olivia Buckland to create a series of make-up tutorials to inspire Halloween make-up looks whilst educating on the post-cleanse routine. The content showcased key product benefits and brought to life the efficacy of Simple’s EMUR and Oil cleansers. An additional integrated partnership with Glamour allowed us to create a Halloween how-to and step-by-step cleansing regime video to educate consumers. All assets were amplified with paid media across owned channels (Facebook, Instagram and Twitter).
How We Did IT
We developed a lifestyle-focused content strategy centred around #getyourglow and launched it via Instagram. It fast became an authentic destination which remained true to the brand’s personality. We identified digital brand ambassador Binky Felstead, an influencer with a high social reach with our target demographic who helped launch the campaign. We created a brand building strategy that ensured an organic social plan that had integrity and the product at the heart. We held an interactive event for bloggers and social media influencers hosted by Binky, that created shareable moments to drive the product messaging without the need for paid-for-content.
Increased product sales as a direct result of the strategy. Exceeded quarterly Instagram follower targets by +54% within 3 weeks and generated an organic social reach of 3.8 million by engaging unpaid influencers in bespoke activity. Simultaneously achieved unprecedented full-page press coverage for the brand.
Organise an event with a partner who is perfectly aligned to the NARS brand and consumer, in a space that represents the brand and Francois Nars’ no-rules philosophy to beauty. The event should celebrate the end of London Fashion Week and the launch of an iconic NARSissist palette, with like-minded guests in an intimate environment.
HOW WE DID IT
NARS UK partnered with Refinery29 to host 12 top-tier industry influencers for dinner at Bistroteque in East London. NARS UK Make-Up Ambassador Andrew Gallimore, NARS PR Director Kate Langan and Beauty and Fashion Editor of Refinery29 Alice Casely-Hayford gave inspiring speeches about the partnership between the two brands and how seamlessly it had worked. It was the perfect pairing with both brands representing their own versions of creativity, strength and an inclusive, forward-thinking philosophy on beauty and style.