BEAUTY SEEN is the foundation that SEEN Group is built on. Our passion and love for PR and communications precedes us and we are known for constantly pushing the boundaries of strategic content and creative experiences to ensure your brands come alive. A unique agency with a breadth of knowledge, our expertise spans some of the most niche brands in the world, as well as global consumer classics and coveted luxury goods. Our work is always founded on true insight and our unrivalled industry prowess ensures long-term results. Our relationships are integral to how we work; a united team of professionals who always have the right contact at hand, we work locally and globally from both our London and New York offices. We are so proud of what we achieve.
Create a GLOW moment for press and influencers, to launch the greatest gradual tan with a powerful complex of a Hyaluronic hybrid and 7 superfoods to educate the industry with the worlds-first multi-purpose serum.
HOW WE DID IT
The finest editors and opinion formers were invited to an intimate 1:1 appointment with founder and CEO Marc Elrick where we put Tan-Luxe on the skincare map and our ‘skin-sights’ front of mind. The launch celebrated the consumer quest for a real skin glow and how Tan-Luxe has and continues to innovate, formulate and ‘keep ahead of the curve’.
The serum received ‘GLOW’ing; reviews from industry expert’s including Sali Hughes, Lesley Thomas and Caroline Hirons
Total reach of 9.1million secured A* coverage
Announce the launch of Westman Atelier in the UK with compelling brand stories delivered across the industry landscape, whilst supporting exclusive retailer NET-A-PORTER.
HOW WE DID IT
SEEN devised a multi-activation launch plan which entertained and engaged press, influencers, friends & family and retailer NET-A-PORTER. Key moments included a friends & family drinks reception, a luxury media breakfast at the Cadogan hotel and a series of content creation opportunities with the UK’s leading beauty experts.
The launch resulted in 21 pieces of UK coverage total reach of 69 million
Secured 3 full and 1 double page pieces of coverage in key titles STELLA, YOU, STYLIST and Grazia
8 pieces of content created with a reach of over 5 million
How We Did It
SEEN’s influencer division tapped into multiple communities to galvanise the UK consumer and get them excited about the launch of Milk Makeup.
Tapping into cultural networks and beauty communities who aligned with the brand’s ethos, using both data-driven metrics, analytical techniques and human-insight, the UK ‘Milk Fam’ was created.
HOW WE DID IT
Express from the U.S., we introduced the Cult Beauty Cadillac, a unique travelling event concept to celebrate the starriest brands in the business.
By orchestrating a two-day campaign in London which took Cult Beauty’s U.S. brands story into a new interactive space, we were able to engage over 60 press & influencers and incentivise consumer social engagement with a brand owned PR stunt, never been done before by the retailer.
Immediate Cult Beauty U.S. brand features including Stylist, The Times, PopSugar & Vogue.co.uk
Engaged over 60 press & influencers across two days, including Vogue, Glamour, Tatler, Style, ES, Daily Mail, Stylist
Live content creation secured a reach of +8 million with 100% #CultBeautyCadillac conversion
HOW WE DID IT
Guests were taken on a captivating journey through the Sir John Soane museum where the oldest collection of Egyptian antiquities are housed, including the Sarcophagus of Seti, which allowed us to authentically communicate the inspiration behind the fragrance. The dining room was adorned with beautiful floral displays which ran down the entire centre of the table, tall gold candles and bottles of the fragrance displayed throughout. Crockery and glass wear were also coordinated with the table decorations for a complete liquid gold finish. The format allowed optimum engagement from top-tier press and influencers.