BE SEEN is SEEN Group’s beauty, wellness and personal care events and production company. We deliver experiential direct-to-consumer activations, press launches, internal conferences, VIP parties and bespoke dinners, all with a strategic yet creative approach underpinned at every stage by our unrivalled knowledge of your brand. Our events live on far longer than just the initial experience and our highly skilled, organised team ensure your brand perception and reputation endures.
How We Did It
By tapping into the trend of immersive theatre and using the NARSissist tone of voice in a never-before-seen way, we brought forthcoming collaborations and launches to life in an invigorating 2-day format. The event included interactive artistry sessions, interviews with social media influencers and a compelling look at the future of the brand and its place in the UK market.
Attendees felt a renewed sense of passion, creativity and pride, leading to increased brand love and sales.
“You made it a truly exceptional experience for the UK artistic teams and it could not have been better executed and more on brand.
You have once again surpassed yourself, what you delivered was utterly no less than perfect!”
How We Did It
We created a #KindIsSimple Store, a bespoke beauty and lifestyle consumer pop-up in London’s Covent Garden where kindness was the currency. In-store activities were designed to encourage people to learn, create and share kind acts in exchange for their latest product launches. The space hosted the Kind Community of experts who gave consumers and press bespoke skin and lifestyle advice. This unique platform delivered a reason to believe, strong product trial, breadth of penetration and a nationwide communication campaign, as well as shareable content that sparked conversation around the brand.
The first mass beauty experiential activation to take place in London’s Covent Garden. The event drove a 52% increase in Instagram followers and generated +13% more social engagement than the beauty industry norm. It delivered a total PR reach of 4.6million over a 5-day period. A reader event partnership with Stylist magazine received one of the biggest ever pick-ups, while a Mintel trends profile saw a transformation in terms of Simple brand love and a ‘brand for me’.
How We Did it
Guests were taken on a truly immersive brand and product experience, evoking the incomparable sensibility that underpins the brand. Mesmeric from the start, attendees walked into a Finnish forest, a magical and serene sanctuary transported to the inimitable New York skyline for one night only. The event included a provocative panel discussion from influencers discussing Lumene’s individual point of view on beauty and culminated in a stylishly executed, Nordic-inspired rooftop party with Finnish food, drink and styling.
How We Did It
Attendees were taken on a captivating journey through a fully branded Revlon Art Gallery, which creatively communicated the new brand positioning and drove trial of new products. The format allowed optimum engagement from top-tier press and bloggers and culminated in a premium directors’ dinner, hosted by new brand ambassador Michelle Keegan, vlogger Tanya Burr and Revlon UK’s Managing Director.